Film Industry: Assessment learner response

Film Industry: Assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: 
Some good detailed knowledge of the case study 
EBI: 
needs more focus on the genre/industry.
Your handwriting needs to be more legible.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions:
 1/2; 4/4; 5/9.

3) For Question 2 on Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer. The key lesson from this question was to make specific reference to the CSP in your answer.

Social media promotion; creates word of mouth marketing; ineffective in reaching educated, digitally-literate social realist audience. 
 
4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios.

The British industry should rather concentrate on creating big- budget movies funded by Hollywood instead of social realist film. This is because, the British film industry would gain a larger audience and will be recognised not just in Britain but in Hollywood. Using American actors in British films, will maximize the revenue for each movie released and create a better image for the British industry. Furthermore, creating big- budget movies would make it easier for the British film industry to release films with varieties with genres. If they only focus on social realist movies not enough genres could be expressed.
 
5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this.

It is important that the British film industry continues making social-realist films like chicken as it offers a portrayal of under-represented or misrepresented groups. Also, important aspects of British life that rarely feature in big-budget films aimed at commercial success. Furthermore, social-realist films take on issues of social class and politics, addressing addressing important issues that would not feature in commercially-driven or Hollywood-funded productions. This is clearly and perfectly shown in the movie chicken as it reflected social class in the movie, where the lower class have less opportunities in life and live in harsh environments. This evident that social realist films educate us to understand the world and politics.