Friday, May 24, 2019

Common - Letter to the Free blog tasks

1) What other projects has Common been involved in over recent years?
Common has been involved in a variety of other projects. For example, Common wrote the soundtrack for Glory alongside John Legend, and also starred in this film. Common has taken on a role as a musician and icon, that has enabled him to contribute to the diverse political issues in America.


2) What is the 13th Amendment of the American Constitution?
The 13th amendment to the United StatesConstitution provides that "Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction."


3) What were the Black Codes?
Black codes were restrictive laws designed to limit the freedom of African Americans and ensure their availability as a cheap labour force after slavery was abolished during the Civil War

4) Why do people suggest that the legacy of slavery is still a crucial aspect to American culture 150 years after it was abolished by the 13th Amendment?
It is still a crucial aspect to American culture because still in this day and age black people are still prejudiced against by mainly white people just because of their skin colour like how we see in this police shootings, wrong imprisonment of black people and just general violence, this shows how slavery could still be seen as a thing but just in a different way that doesn't go against the constitution. 

5) Why was Ava DuVernay inspired to make the Netflix documentary 13th?
individuals still propose this as it was a colossal piece of their way of life is still there however in different structures as they are not treated a similar still in specific conditions.

6) Focusing on genre, what was the most significant time period for the rise in political hip hop?Hip hop as music and culture formed during the 1970s when block parties became increasingly popular in New York City, particularly among African American youth residing in the Bronx. ... Prior to the 1980s, hip hop music was largely confined within the United States.
7) Common talks about other current artists that have a political or protest element to their music. Who are they? Are there any other hip hop artists that you are aware of that have a strong political element to their work?
Kendrick Lamar. I also think that Chance [the Rapper], though he may not speak in black consciousness, he has a consciousness about him, self-awareness and a spirituality. And I don't want to overlook that, because spirituality was something powerful in hip-hop.

8) What album is Letter to the Free taken from? What was the critical reception for this album? You'll need to research this - the Wikipedia entry for the album is a good place to start.
The song is from the album 'Black American Again' The album received widespread acclaim from critics "Although there's no hit to rival the Selma soundtrack epic, "Glory", and a reunion with its vocalist John Legend is the worst of furrowed-brow, gluten-free beat poetry, this is intelligent, impressive work.

Close-textual analysis and representation

Re-watch the music video several times to complete the following tasks in specific detail:

1) How does the Letter to the Free music video use cinematography to create meanings for the audience? (Camera shots and movement).
A lot of long shots suggests that everything is viewed from a distance also implies that they have no voice.
360 degree shots suggests that time has past however freedom is still needed. Shot of the writing " no excessive" conveys that everything said is meaningful.

2) What is the significance of the constantly moving camera?
The zooming in in  the beginning  emphasises the emotions the black artists are portraying. However in the end the camera starts to move out from the prison implying that black ppl are finally being liberated.  

3) Why is the video in black and white?
The black and white suggests the conflict between the white and black race ; that the white Americans are more superior than Black Americans. The black and white is nostalgic for White Americans as they used to watch slavery videos in black and white and this reflects it. 


4) How is mise-en-scene used to construct meaning for the audience - prison setting, costume, props, lighting, actor placement?
Hybrid hip hop/Jazz, positive black identity- subverts stereotypes. low key lighting which enhances its seriousness. African drums: celebrating afrocentricity- Black culture. 

5) Focusing on the track, what are the key lyrics that suggest the political message of the song?
'Slavery's still alive, check amendment 13' which suggests that although the law was made 150 years ago, slavery still exists in the name of 'criminals' rather than directly referring to it as slavery.   

6) What is the significance of the floating black square motif? Discuss your own interpretations alongside Common's explanation of it in the Billboard feature linked above.
 I think that the floating black motif represents Black ppl are trapped in one square. In one scene you see the black square locked in a jail cell, this implies that black people are all represented in the same way. In contrast, another scene shows the black square motif outside the prison cell. This suggests every black person moves together as a pack and will always be one. 

7) How does the video reference racism, slavery and the oppression of black culture? Make reference to specific shots, scenes or moments in the video.
It references them from 1.25 to 1.45 when the singer mentions how families were separated during slavery and how police still hold black people on suspicion and they get treated like criminals due to their colour.

8) How can Gilroy's idea of black diasporic identity be applied to Common's Letter to the Free?
The Letter to the Free is a great example, as Gilroy suggests that black music articulates diasporic experiences of resistance. Gilroy's theory can be applied to Letter to the Free as it is suggesting the message that black people still don't feel like they fit in due to race issues. to white capitalist culture.

9) What other theories of race and ethnicity can be applied to this video? E.g. Hall, Rose or Dyson.
Stuart Hall suggests audiences often blur race and class which leads to the association of races with certain social classes. Hall also suggests how western cultures are mainly white dominated and that ethnic minorities in the media are misinterpreted due to underlying racist tendencies.

10) What current events in America and worldwide are referenced in the song and video?

  • Mass incarceration of blacks/non-white in the United States of America
  • Racism within the government and police system
  • Underlying tones of racism within contemporary America
  • Equality black people face in America.
  • racism

Wednesday, May 22, 2019

Music Video: An Introduction


1) What is the purpose of a music video?
The purpose of a music video is,  to sell products, the most obvious of which is the song featured in the video. However, other connected products are also marketed by a music video. For example, the
album the song is featured on, the film the song is part of the soundtrack for, an upcoming tour by the artist and merchandise like t-shirts.



2) How has the digital age changed the production and distribution of music videos?
Prior to the digital age, allowing the audience full access to the product in the marketing was not too problematic. The song was only available at specified times in places which were approved of by the record company, such as on weekly television chart countdown shows like Top of the Pops (1964 – 2006, BBC). However, the development of new media technologies meant that music videos, and the songs along with them, were more widely available at any time. 


3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
In America three major record companies, Sony music entertainment, Universal music group and Abu Dhabi media have launched VEVO. VEVO is a video hosting site specifically made for music videos. 


4) What are the key conventions of a music video?
Movement
A band or artist
Lip-syncing 
Narratives
Intertextuality

5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
A music video may have a narrative. The storyline may relate to the song’s lyrics and illustrate what is being said or be independent from the song and tell a different story. For example, I Was a Teenage Anarchist by Against Me! features a loose narrative which links to the song’s lyrics. The video features a young man running along Venice Beach trying to avoid the police who are chasing him, indicating that he is a rebel or ‘anarchist’.


6) What examples are provided in the factsheet for intertextuality in music videos?
 the video for My Chemical Romance’s Teenagers features ‘alternative’ cheerleaders, which is reminiscent of the cheerleaders in the video for Smells Like Teen Spirit by Nirvana. Most fans of My Chemical Romance are likely to be familiar with Nirvana and this iconic video.

7) Why do audiences enjoy intertextual references in media products?
References can also be more esoteric and obscure, allowing the audience to feel pleasure when they recognize the reference.


8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
  • Conventions (movement/narrative/artist)
There isn't really a narrative to this video however its mostly based on a performance element. You see Ed sheeren and Justin Bieber switching to different location and changing costumes to match the setting.  
  • Intertextuality
This music video has a lot of reference to a romantic genre since the lyrics describe a a boy not wanting to be a at a party only if a particular girl is invited. 
  • Representation
 Artists are white american and white british, this subverts white british and american stereotypes as they are portrayed as heroic however, in this music video we see a  guy highly emotional over a girl .
  • Audience
Audience will enjoy this music video as it touches alot on personal identity since a true scenario could be reflected through this. On the whole, audience would be engage since it has a performance element to it. 
  • Institution

9) Watch the video for Ice Cube's style="background-color: white; color: #222222; font-family: "Trebuchet MS", sans-serif; font-size: 13.2px;">It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
The typical conventions of what made a hip hop music video were set with this video e.g. a low rider, gang culter, baggy clothes etc.

 

Friday, May 3, 2019

Music video analysis



The music video involves a lot of dancing and singing which contributes as the performance element and uses green screen to transition between location after location. Only one shot is taken place throughout the whole video which is a medium/ long shot. The music video also transitions between animation and real life to target young audiences. This is  done very effectively. The lighting is projected through the background since the green screen uses predominantly vibrant colours. Furthermore, the music video also plays a little narrative and acts as a surveillance to the audience to show them a clear insight of which character is which. The narrative perhaps may be a family that live a life of a mammal and acts as a mammal.

Wednesday, May 1, 2019

The rise of foreign-language TV: Blog tasks

The rise of foreign-language TV: Blog tasks

1) What does the article suggest regarding the traditional audience for foreign-language subtitled media?
Fifteen years ago, if you'd mentioned to a colleague that you'd spent Saturday night glued to a subtitled European drama, you'd have been quietly declared pretentious, dull and, possibly, a little odd.

2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter Presents' shows?
Iuzzolino suggests that the key appeal for his Walter Presents series is the material. He implies that the content of the dramas selected offer the chance for audiences to share stories and unite over their experiences with topics such as: love, death, politics and violence - all of which are considered to be universal themes.

3) The article makes an interesting claim for the popularity of subtitles in the multi-screen age. What does it suggest?
It claims that the Subtitles are what makes the film so thrilling and intense to watch. It sometimes gives us more meaning than the dialogues ever could. 

4) What are the other audiences pleasures of foreign TV drama suggested by the article?
Personal identity is shown in the foreign TV drama shows since the audience are able to relate to the place or character. Also if the foreign TV show is the same language as your mother tongue, you will feel more connected to the show emotionally and physically. Now look at the bonus article - on Sherlock and how viewers are steering their favourite shows.

5) What examples are provided of how TV companies are increasingly using audiences to inform the production process?
There's an example of TV drama Sherlock have been influenced by their Asian fan base. In order to keep their fans entertained they put different  codes and clues to the story line in order to make the drama more relatable for them. 
Film School Rejects: The foreign TV dramas you're missing out on

Now read this Film School Rejects feature on the foreign TV dramas you're missing out on. This contains some particularly useful background on Deutschland 83's reception internationally. If the website is blocked, you can access the article text here. Answer the following questions:

1) What does the article tell us about Deutschland 83's release schedule?
Whilst Deutschland ’83 received significantly fewer viewers in the US than Germany, with its US premiere garnering 0.066 million viewers compared to Germany’s 3.19 million, the series proved more successful in the US than its homeland. 

2) The article contains important statistics on viewing figures in different countries. What were the German viewing figures for the first and last episode? What were Channel's 4's viewing figures for Deutschland 83?
As previously mentioned, the German premiere had 3.19 million viewers. Each new episode saw that figure drop, and by the series’ conclusion the figures had fallen down to 1.63 million — it’s lowest figure.

3) Who are the two production and distribution companies behind Deutschland 83 and what did they announce in October?
After a period of uncertainty surrounding its renewal, SundanceTV and FremantleMedia finally announced in October that there will be a second series of Deutschland 83 (called Deutschland 86, more likely than not followed by the pivotal year of 89). 

4) What does the article suggest was the driving force behind the series being renewed for a new season (and possibly two new seasons)?
With this foreign drama revival spurred on by the series’ foreign viewers, questions surrounding the power of American/UK audiences and critics arise. The spy thriller’a presence in American television signifies that there is not just room for foreign and subtitled drama in an era when TV shows are frequently becoming more daring than feature films, but that audiences both want it and have an impact into whether it comes back.

5) How does Walter Iuzzolino use social media to engage audiences in new international TV dramas? How does he suggest this has changed the reception of foreign productions in the UK?
"Whilst Sundance TV provides their viewers with numerous foreign dramas, the TV channel and its streaming service also ventures into English language series as well as feature-length films. Like with the foreign dramas and films on Netflix, Amazon Prime, and so on, they are often surrounded by more familiar and/or promoted English-speaking shows."- Film School Rejects  
IndieWire: The rise of international television

Now look at this IndieWire feature on the rise of international television. If the website is blocked, you can access the text from the article here. Answer the questions below:

1) What does the article suggest regarding the difference between TV and film?

2) What cultural differences are highlighted in the article - for example in turning 'Prisoners of War' into 'Homeland' when remade in the US?

3) Why do you think Deutschland 83 was able to rise above these cultural differences to be successful in the US and UK? Did this inadvertently make the drama fail in Germany?

4) What does the article suggest about subtitling?

5) What does Sopranos actor Steven Van Zandt suggest is the appeal in foreign television drama?


The Guardian: How tech is changing television

Finally, read this Guardian feature on how tech is changing television. This has some particularly useful aspects from an industry perspective - how TV is made, the different formats of TV drama and more. Answer the following questions:

1) What are the traditional lengths for TV drama and what dictated these programme formats?

2) How have streaming services such as Netflix or Amazon Prime changed the way TV drama narratives are constructed?

3) Why has the rise in streaming led to more complex storylines and an increase in cliffhangers?

4) How have the "economics of production" kept TV drama largely sticking to the 45- or 60-minute episode format?

5) How has "permanent 24/7 connectivity" changed both the production and consumption of TV drama?

Print magazine and Video production

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