Music video analysis

The music video involves a lot of dancing and singing which contributes as the performance element and uses green screen to transition between location after location. Only one shot is taken place throughout the whole video which is a medium/ long shot. The music video also transitions between animation and real life to target young audiences. This is  done very effectively. The lighting is projected through the background since the green screen uses predominantly vibrant colours. Furthermore, the music video also plays a little narrative and acts as a surveillance to the audience to show them a clear insight of which character is which. The narrative perhaps may be a family that live a life of a mammal and acts as a mammal.