Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
BBC Radio is in rude health. It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme (“editorially I think it’s in brilliant shape,” says Purnell)
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
Although millions of young Britons continue to tune in to traditional BBC radio stations, Purnell says just 3% of under-35s use the iPlayer catch-up radio app.
3) What is BBC Sounds?
BBC Sounds, a new app and website that formally launches on Tuesday with a glitzy event at Tate Modern. It will bring radio livestreams, catchup services, music mixes and podcasts together under one roof.
4) How do audiences listen to radio content in the digital age?
just as Netflix upended TV viewing habits, the growth of podcasts and Spotify means listeners increasingly expect their audio content to be personalised to them.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience.
6) Why does the BBC need to stay relevant?
Because the BBC is really important and valued by licence fee [payers] it’s got to continue to be relevant.
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
Music, news, drama, documentaries, true crime, comedy – if you want it in your ears, you start with the orange button.
8) How does it link to BBC Radio?
The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists.
9) What are the criticisms of the BBC Sounds app?
The BBC sound app is dreadful, it's a massive step backwards on the iPlayer radio app, from what I can see so far there is no Chromecast support, no way of choosing a download quality
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
End of Days, Beyond Today ; These podcasts may appeal to younger
audiences because they discuss socio-political topics that younger
audiences may be interested in. For example, in the second episode of
Beyond Today, trey discussed an Iraqi star being killed for being too
provocative.
ShoutOut Network
Read this Huffington Post feature on the Shout Out Network and answer the following questions:
1) What is the ShoutOut Network?
The Shoutout Network,
a London-based network of diverse podcasts, has put together a
fantastic offer for businesses to purchase advertising slots across a
range of their podcasts for three months from just £1.
2) What podcasts are offered by the ShoutOut Network?
The network is launching a flash sale titled #PodLuck, to encourage brands to embrace podcast advertising in the UK.
3) What audience do they reach?
3.7 million adults listen to podcasts which equate to around 6.5% of the adult population.
4) What are the 2015 statistics on podcast listening in the UK?
3.7 million adults listen to podcasts which equate to around 6.5% of the adult population.
It also adds that 57% of the people use them on smartphones, while their preferred activity to listening to podcasts was 47% while commuting and 34% relaxing or doing nothing.
5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
Due to Netflix, the digital age is more keen to listen to radio through podcasts as they touch on more topics that reinforces personal identity. As well as it educates young adults.
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